Directory

Every product we match against

Korean skincare, Ulta and Sephora bestsellers, and drugstore staples. All of it scored by the same quiz. Filter it here, or answer the questions and let it sort itself.

Cleanser

Co-wash

Conditioner

Deep treatment

Leave-in

Styler

Oil / sealant

Scalp care

Protect

Night treatment

Morning treatment

  • Good Molecules Discoloration Correcting Serum, 1 oz, around $12. Tranexamic acid for twelve dollars, gentle enough for morning use. One of the best value products in skincare right now.
  • Naturium Vitamin C Complex Serum, 1 oz, around $20. Morning antioxidant that supports your sunscreen and nudges tone over time.
  • The Ordinary Niacinamide 10% + Zinc 1%, 1 oz, around $7. Cheap, useful, and safe with almost everything else. Helps oil and gives mild brightening support.
  • Timeless Vitamin C + E Ferulic Serum, 1 oz, around $25. The Skinceuticals formula without the Skinceuticals price. L-ascorbic acid at 20 percent, which is the form with the most evidence behind it and the one that actually stings if your barrier is unhappy.
  • Krave Beauty Great Barrier Relief, 1.68 oz, around $28. For skin that has been over-exfoliated into stinging and redness. Tamanu and centella, no actives, and the honest answer for someone whose routine is already doing too much.
  • Paula's Choice Azelaic Acid Booster, 1 oz, around $42. Azelaic is unusual in treating redness, breakouts and the marks they leave at once, and it is one of the few actives considered safe in pregnancy.
  • Beauty of Joseon Glow Serum: Propolis + Niacinamide, 1.01 oz, around $17. Propolis and 2% niacinamide. Brightening without the sting a strong vitamin C gives a lot of people. Under twenty dollars and genuinely good.
  • Anua Heartleaf 77% Soothing Toner, 5.07 oz, around $22. Calming toner for skin that's red, reactive, or recovering from too many actives. The one people reach for when they've overdone it.
  • Glow Recipe Niacinamide Dew Drops, 1.35 oz, around $35. Niacinamide plus hyaluronic acid in a serum that layers well under sunscreen and makeup without pilling.
  • Torriden Low Molecular Hyaluronic Acid Serum, 1.69 oz, around $18. Five weights of hyaluronic acid, no fragrance, no essential oils. If your skin is dehydrated but reacts to everything, start here.
  • Paula's Choice C15 Vitamin C Super Booster, 0.67 oz, around $58. A well-formulated 15% vitamin C with ferulic acid and E. The combination that's actually been studied for fading discoloration.

Exfoliant

Moisturizer

  • SkinFix Triple Lipid-Peptide Cream, 1.7 oz, around $52. For skin that's been over-exfoliated or won't stop being irritated, rebuilds rather than just coats.
  • La Roche-Posay Cicaplast Baume B5+, 3.4 oz, around $20. Rescue balm. Chapped, wind-burned, over-treated, or post-procedure skin calms down fast on this.
  • CeraVe PM Facial Moisturizing Lotion, 3 oz, around $16. Light, ceramide-based, and it doesn't clog. Works over almost any active.
  • CeraVe Moisturizing Cream (tub), 16 oz, around $18. The big white tub. Face and body, adults and kids, dry weather and eczema.
  • Buttah Skin CocoShea Revitalizing Cream, 1.7 oz, around $36. Black-owned, built for melanin-rich skin, and it absorbs without leaving a grey or ashy finish.
  • Glow Recipe Hyaluronic Cream, 2.3 oz, around $42. Water-heavy hydration for skin that's dehydrated rather than genuinely dry.
  • Vanicream Daily Facial Moisturizer, 3 oz, around $14. No fragrance, no dye, no lanolin, no formaldehyde releasers, no essential oils. When a routine is irritating skin and nobody can say which product is doing it, this is what you swap to.
  • Tatcha The Water Cream, 1.7 oz, around $70. A gel-cream that genuinely hydrates oily skin without leaving a film, which is a narrower category than the shelf suggests. Most oily-skin moisturisers just under-moisturise.
  • Laneige Water Sleeping Mask, 2.3 oz, around $34. An overnight gel layer for skin that wakes up tight. The product that put K-beauty on the Sephora shelf.
  • First Aid Beauty Ultra Repair Cream, 6 oz, around $40. Thick colloidal-oatmeal cream for genuinely dry, eczema-prone, or flaking skin. Works on face and body both.
  • Drunk Elephant Protini Polypeptide Cream, 1.69 oz, around $68. Peptide-heavy moisturizer aimed at firmness and bounce rather than pure hydration.
  • Neutrogena Hydro Boost Water Gel, 1.7 oz, around $20. Weightless gel hydration for oily and acne-prone skin that hates cream. Everywhere, and cheap.
  • Kiehl's Ultra Facial Cream, 1.7 oz, around $38. A boring, reliable everyday moisturizer that has outlasted every trend. Light enough for combination skin, rich enough for winter.
  • Bubble Slam Dunk Hydrating Moisturizer, 1.7 oz, around $16. Affordable, fragrance-free, and formulated for teen and twenties skin without the harsh actives that category usually gets sold.

Sunscreen

Body wash

Body treatment

Deodorant

  • Nécessaire Aluminum-Free Deodorant (AHA), 2.6 oz, around $20. Contains AHA, so it gently exfoliates the underarm while it deodorizes, no aluminum, no fragrance sting.
  • Lume Whole Body Deodorant, 2.6 oz, around $16. Baking-soda-free and low-irritation, which matters if your dark underarms come from reacting to your old deodorant.
  • Native Aluminum-Free Deodorant, 2.65 oz, around $13. The mainstream aluminum-free switch, and it comes in a baking-soda-free version. Get that one if your underarms have been reacting.
  • Dove 0% Aluminum Deodorant, Sensitive, 2.6 oz, around $6. Six dollars, no aluminum, no baking soda, minimal fragrance. The cheapest way to test whether your deodorant was the problem all along.
  • Salt & Stone Natural Deodorant (AHA), 2.6 oz, around $20. Aluminum-free with a gentle AHA, so it keeps the underarm exfoliated while it deodorizes. A step up from Nécessaire if you want scent options.
  • Secret Clinical Strength Antiperspirant, 1.6 oz, around $10. Deodorant handles smell. Antiperspirant is the only thing that reduces how much you actually sweat, and clinical strength is the strongest tier you can buy off a shelf.
  • Certain Dri Prescription Strength Clinical Antiperspirant, 1.2 oz, around $8. 12% aluminium chloride, the strongest formulation available without a prescription. For people who sweat through everything else.
  • Carpe Underarm Antiperspirant Lotion, 1.35 oz, around $17. A lotion rather than a stick, so it absorbs instead of sitting on the skin in a layer. Easier on sensitive skin than clinical sticks and it does not leave white marks.
  • Degree UltraClear Black+White Antiperspirant, 2.6 oz, around $7. Formulated against the two marks deodorant leaves on clothes: white streaks on dark fabric and yellow buildup on white. If you are throwing out shirts, this is the fix.
  • Dove Advanced Care Antiperspirant, 2.6 oz, around $7. A middle option if clinical strength irritates you but a natural deodorant does not hold up. Has moisturisers built in, which most antiperspirants do not.
  • Schmidt's Sensitive Skin Deodorant (magnesium, baking soda free), 3.25 oz, around $9. Uses magnesium instead of baking soda. Baking soda is highly alkaline and is the single most common reason natural deodorant gives people a red, itchy underarm rash.
  • Vanicream Aluminum-Free Deodorant, 2.4 oz, around $8. No fragrance, no baking soda, no essential oils, no dyes. The one to try when everything else has given you a rash, and the same reasoning that makes Vanicream a dermatologist staple for faces.
  • Each & Every Aluminum-Free Natural Deodorant, 2.5 oz, around $14. Coconut oil and charcoal, no baking soda and no aluminium. Comes in a genuinely unscented version, which is rarer than it should be.
  • Megababe Rosy Pits Daily Deodorant, 2.6 oz, around $14. Aluminium-free with AHA, so it gently exfoliates while it deodorises. A reasonable pick if you are switching away from antiperspirant and want the darkening to fade at the same time.
  • Kopari Beauty Aluminum-Free Deodorant, 2 oz, around $14. Coconut oil based, no baking soda, and it goes on clear rather than leaving a white cast on skin.
  • Corpus Natural Deodorant, 1.7 oz, around $22. The one people buy when they want a natural deodorant that smells like a fragrance rather than like a health food shop. Expensive for what it is, and it performs.
  • Curie Aluminum-Free Deodorant Stick, 2.2 oz, around $12. Baking soda free, aluminium free, and it holds up through a workout better than most naturals in this price range.

Body exfoliant

Body moisturizer

Primer

  • e.l.f. Power Grip Primer, 0.79 oz, around $10. A clear gel that stays tacky, so foundation sits on top instead of sliding off or sinking into dry patches. The cheapest fix for a base that never lasts.
  • Milk Makeup Hydro Grip Primer, 1.52 oz, around $36. The original of the grippy gel primers. Hyaluronic acid and aloe, so it hydrates while it grips, which is what stops creasing.
  • Benefit The POREfessional Pore Primer, 0.75 oz, around $35. A silicone balm that fills and blurs enlarged pores rather than covering them. Best used only where you need it, around the nose and centre of the cheeks.
  • NYX Marshmallow Smoothing Primer, 1.01 oz, around $16. A blurring silicone primer at a drugstore price. Softens the look of texture and grips powder well.
  • Smashbox Photo Finish Smooth & Blur Primer, 1 oz, around $42. The long-standing benchmark for a blurring primer. Grips a base for a full day on oily skin without turning it patchy.
  • Tatcha The Silk Canvas Protective Primer, 1 oz, around $58. A balm-to-silk primer that smooths without the plasticky feel of a heavy silicone. Comfortable on dry and mature skin, which most blurring primers are not.

Foundation and skin tint

Concealer

  • Maybelline Instant Age Rewind Eraser Concealer, 0.2 oz, around $10. The drugstore under-eye standard for a reason. Hydrating enough not to crease into lines by lunchtime.
  • Tarte Shape Tape Full Coverage Concealer, 0.33 oz, around $32. Genuinely opaque. Covers dark marks and stubborn pigment in one layer where most concealers need three.
  • NARS Radiant Creamy Concealer, 0.22 oz, around $34. The balance most people actually want: covers properly, still looks like skin, does not crease.
  • Kosas Revealer Super Creamy Concealer, 0.2 oz, around $30. Skincare-led and genuinely comfortable on dry under-eyes. Does not sit in creases the way matte concealers do.
  • e.l.f. 16HR Camo Concealer, 0.203 oz, around $7. Full coverage at a drugstore price, and it genuinely holds. The closest thing to Shape Tape for a quarter of the money.
  • L'Oreal Full Wear Concealer, 0.33 oz, around $13. Covers like a full coverage concealer but stays flexible enough for the under-eye, which is a combination almost nothing at this price manages.
  • Fenty Beauty Instant Retouch Concealer, 0.27 oz, around $29. Fifty shades, with real undertone variation at the deep end rather than one dark option. Creamy enough for under the eye and opaque enough for a mark.
  • L.A. Girl HD Colour Corrector, 0.28 oz, around $5. Orange and peach correctors neutralise the blue-grey of under-eye darkness before concealer goes on, which is why concealer alone often looks ashy on deeper skin.

Setting powder and spray

Blush

  • Rare Beauty Soft Pinch Liquid Blush, 0.25 oz, around $25. Extremely pigmented, so it shows up properly on deeper skin where powder blush often disappears. One dot per cheek is genuinely enough.
  • e.l.f. Camo Liquid Blush, 0.2 oz, around $7. The closest drugstore equivalent to the pigmented liquid blushes, at a quarter of the price.
  • Milani Baked Blush, 0.12 oz, around $10. Baked powder blush with enough pigment to read on medium and deep skin, and it lasts. A long-standing budget favourite.
  • NARS Powder Blush, 0.16 oz, around $34. The reference powder blush. Finely milled, blends without patchiness, and the shade range covers warm and cool properly.
  • Wet n Wild Color Icon Blush, 0.21 oz, around $4. Four dollars, finely milled, and it blends without patchiness. The cheapest thing on this site that is genuinely good rather than merely acceptable.
  • e.l.f. Putty Blush, 0.35 oz, around $7. A cream that stays creamy long enough to blend, which most budget cream blushes do not. Sits well on dry or mature skin where powder catches.
  • Merit Cream Blush Stick, 0.25 oz, around $30. Sheer, buildable and fragrance free, in a stick you can apply without a mirror. Built for looking like skin rather than like makeup.
  • Benefit Cheek and Lip Stain, 0.4 oz, around $34. A stain rather than a layer, so it survives sweat, masks and a full day when cream and powder do not.

Tool

  • Universal fit Hair Diffuser Attachment, Fits most dryers, around $13. The single biggest change you can make to a wash day. A bare dryer nozzle blasts curls apart; a diffuser spreads the air so clumps dry where they formed.
  • Bed Head Diffuser Dryer, 1875W, around $35. A dryer with the diffuser built in, for anyone who does not already own a dryer worth attaching one to. Long prongs reach the roots without disturbing the curl.
  • Any seamless brand Seamless Wide-Tooth Comb, One comb, around $8. Seamless means no moulding ridge between the teeth. That ridge is what catches and snaps strands, and you can feel it with a fingernail on a cheap comb.
  • Any silicone brand Silicone Scalp Massager, One brush, around $9. Gets shampoo onto the scalp rather than the lengths, which is where it is meant to go. Also lifts buildup that fingers alone leave behind.
  • Any continuous mist brand Continuous Spray Bottle, 6 to 10 oz, around $10. A continuous mister puts out a fine even fog instead of the fat droplets a trigger spray fires. Water is how you reactivate product on day two or three.
  • Kitsch Heatless Curling Set, Rod and 2 scrunchies, around $14. Curls set overnight with no heat at all, on a satin rod that does not rough up the cuticle the way a fabric one does.
  • Any KDF-55 brand Shower Head Filter, Cartridge, 6 months, around $40. Hard water leaves mineral deposits on the hair shaft that no conditioner shifts, which reads as permanent dryness and dullness. A KDF filter removes most of it.
  • Any 22-momme mulberry Mulberry Silk Pillowcase, Standard or queen, around $45. Cotton grips hair and pulls moisture out of it. Silk lets it slide, so you wake with the curl pattern you went to bed with and less breakage at the hairline.
  • Any microfibre brand Microfibre Hair Wrap, One wrap, around $12. A terry towel roughs the cuticle open and creates frizz before you have styled anything. Microfibre absorbs without abrading, and the wrap shape holds curls up while they set.
  • Any stainless brand Facial Ice Roller, One roller, around $12. Cold constricts vessels for a while, which genuinely calms visible redness and takes the heat out of an angry spot. Comfortable, cheap, and honest about what it is.