Tell us about your hair, skin and face, and we name the exact product, the line and the shade. Then upload a photo and see the makeup on your own face before you buy any of it.
No card needed. On day eight we send an invoice, and nothing is charged unless you pay it.
Four quizzes
About ten questions each, two minutes, and each one ends in a routine in the order to use it. Where the makeup goes on your face is a separate thing, drawn out step by step in the application guide below.
The other half is what to actually do with it, and that is where the internet gets worse rather than better. Video tutorials run at the demonstrator's pace on the demonstrator's face, so you rewind, and the person you are rewinding does not have your features.
This is the same thing drawn instead: which brush or which sponge and why they give different finishes, what the stroke actually is, where blush sits on a face shaped like yours, and how to map a brow before any pencil touches it. Nothing plays on a timer. Every step replays on its own.
"Try SheaMoisture" is useless advice. There are fourteen SheaMoisture lines and most of them are wrong for you. Every match here names the exact line, tells you what it is for, and tells you when to skip it.
Not what you think your hair type is. What it does when it air dries with nothing in it, and what your skin feels like three hours after washing.
Dryness and breakage need opposite treatments. Active acne and the dark marks it leaves behind are two different problems. We separate them.
Numbered steps with frequency. Top pick plus two alternates per step, so a sold-out shelf does not derail you.
Every product opens to its brand's whole range, with your line marked and the real packaging shades shown, so you can find it on the shelf.
The gap
You can match a foundation undertone in thirty seconds on any beauty app. Now try finding one that asks about your edges, your underarms, or the marks your breakouts leave behind. Those threads have thousands of posts and no good answer.
Foundation shade. Undertone. Occasionally a "what's your skin type" quiz that outputs a moisturizer. Almost always tied to what's in stock and what has margin.
Dark underarms. Hyperpigmentation on knees and elbows. Thinning edges after years of braids. Which of the six SheaMoisture lines is for high porosity. Whether their kid's curls need protein. What to do about bumps on the backs of their arms.
Photo reads for hair and skin, the products they match you to, the try-on on your own picture and a guide on your own face shape.
No card needed. On day eight we send an invoice, and nothing is charged unless you pay it.
Or answer ten questions and get a routine free: hair, skin or body.
