Hair · Skin · Body · Makeup

Your personalized
beauty assistant.

Nearly every beauty brand splits its shelf into lines, then tells you almost nothing about what separates them. Some code by colour. Some use numbers. Most name each line after an ingredient that explains nothing about who it is for.

Answer some real questions, or upload a photo, and it reads all of that for you. You get a routine in order, with the specific line named, not just the brand, and the reason it was matched to you.

Find my match Browse 270 products

Some brands code by colour

With amika, blue is moisture and orange is damage repair. Nothing on the bottle says so.

Others use numbers, or nothing at all

Olaplex sells you No. 0 through No. 9. CeraVe sells three identical white bottles where the printed text colour is the only difference.

Questions the other quizzes skip

Dark underarms. Thinning edges. Post-acne marks that last months. Bumps on the backs of your arms. A curly kid when your own hair is straight.

Four quizzes

Pick what's bothering you today

Each one is about ten questions and takes two minutes. Hair, skin and body give you a routine in order: what goes on first, how often, and why. Makeup gives you the application drawn out step by step.

H

Hair

Curl pattern, porosity, protein versus moisture, scalp, and protective styles. Covers wavy through 4C, locs, transitioning, and kids' hair.

Start the hair quiz →
S

Skin

Dark spots and post-acne marks, melasma, texture, barrier damage, razor bumps, and sunscreen that doesn't leave a grey cast on deeper skin.

Start the skin quiz →
B

Body

Dark underarms, knees and elbows, ingrown hairs, bacne, keratosis pilaris, ashiness, stretch marks. The whole list nobody puts in a beauty quiz.

Start the body quiz →
M

Makeup

Face shape, eye shape and brows. Which brush or sponge and why they finish differently, what the stroke actually is, and where blush sits on a face like yours.

Start the makeup guide →

Personalized makeup application

Knowing which product to buy is only half of it

The other half is what to actually do with it, and that is where the internet gets worse rather than better. Video tutorials run at the demonstrator's pace on the demonstrator's face, so you rewind, and the person you are rewinding does not have your features.

This is the same thing drawn instead: which brush or which sponge and why they give different finishes, what the stroke actually is, where blush sits on a face shaped like yours, and how to map a brow before any pencil touches it. Nothing plays on a timer. Every step replays on its own.

Build my application guide Start from a photo

How it works

It names the line, not just the brand

"Try SheaMoisture" is useless advice. There are fourteen SheaMoisture lines and most of them are wrong for you. Every match here names the exact line, tells you what it is for, and tells you when to skip it.

Describe what you see

Not what you think your hair type is. What it does when it air dries with nothing in it, and what your skin feels like three hours after washing.

Name the real problem

Dryness and breakage need opposite treatments. Active acne and the dark marks it leaves behind are two different problems. We separate them.

Get a routine in order

Numbered steps with frequency. Top pick plus two alternates per step, so a sold-out shelf does not derail you.

See where it sits

Every product opens to its brand's whole range, with your line marked and the real packaging shades shown, so you can find it on the shelf.

The gap

The retailer quizzes stop at foundation shade

You can match a foundation undertone in thirty seconds on any beauty app. Now try finding one that asks about your edges, your underarms, or the marks your breakouts leave behind. Those threads have thousands of posts and no good answer.

What they cover

Foundation shade. Undertone. Occasionally a "what's your skin type" quiz that outputs a moisturizer. Almost always tied to what's in stock and what has margin.

What people are actually asking

Dark underarms. Hyperpigmentation on knees and elbows. Thinning edges after years of braids. Which of the six SheaMoisture lines is for high porosity. Whether their kid's curls need protein. What to do about bumps on the backs of their arms.

Start a free trial

Photo reads for hair and skin, the products they match you to, the try-on on your own picture and a guide on your own face shape. Cancel before the trial ends and nothing is charged.

Start a free trial

Or answer ten questions and get a routine free: hair, skin or body.