UOMA Beauty

Say What?! Foundation

Say What?!  ·  Foundation and skin tint  ·  1.01 oz  ·  around $39

Should you buy it? UOMA Beauty Say What?! Foundation is a foundation and skin tint at around $39 for 1.01 oz. Built as six undertone families rather than one line of shades, which is why the deep end has real variation in it instead of one dark option. It suits a matte finish, full coverage, oily skin.

What it is

Built as six undertone families rather than one line of shades, which is why the deep end has real variation in it instead of one dark option.

Worth knowing

Full coverage and long wearing. It wants a good base underneath it on dry skin.

Who it suits

Where to buy it

These go to each retailer's live listing, so the price and stock you see are theirs and current. Some earn us a commission, which does not affect whether a product appears here.

Amazon

How it compares

Other foundation and skin tints in the directory that overlap with this one.

ProductPriceSuited to 
Juvia's Place I Am Magic Foundation $25 A matte finish, Full coverage, Oily skin  
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation $41 A matte finish, Medium coverage, Full coverage  
Black Opal True Color Pore Perfecting Liquid Foundation $12 A matte finish, Medium coverage, Oily skin  
Maybelline Fit Me Matte + Poreless Foundation $9 A matte finish, Medium coverage, Oily skin  

Related reading

Questions people also ask

When does UOMA Beauty Say What?! Foundation go on?

As a foundation and skin tint it is used as you like. That is the routine step it belongs to rather than a rule about this particular bottle, so follow the label where the two differ.

Who is UOMA Beauty Say What?! Foundation for?

It suits a matte finish, full coverage, oily skin, combination skin. Built as six undertone families rather than one line of shades, which is why the deep end has real variation in it instead of one dark option.

What trips people up with UOMA Beauty Say What?! Foundation?

Full coverage and long wearing. It wants a good base underneath it on dry skin.

Which UOMA Beauty line is Say What?! Foundation from?

It is part of UOMA Beauty's Say What?! line. Brands rarely say which of their lines suits which hair or skin, so the line decoder sets out what each one is for.

Where can you buy UOMA Beauty Say What?! Foundation, and what does it cost?

Around $39 for 1.01 oz, at Amazon. Retail prices move constantly, so treat that as a tier rather than a quote and check the retailer for today's price.

Catalogue entry last updated . Prices move constantly and are checked against the retailer, not stored here.