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Makeup

See the shade
on your face
first

The shade that looked right in the pan is a different colour on your skin, and the swatch on the back of a hand settles nothing. Every foundation here carries its published range, and the ones that reach deep and rich are the ones that say so.

Try it on your own photograph before you buy any of it, then get the application: where blush sits on a face shaped like yours, how to place shadow on your eye shape, and what to do about brows before a pencil touches them.

Try it for free! Build my makeup guide
The Beauty Builder, with a slider comparing the same photograph bare and with the matched shades on it. Beside it a panel lists all seven steps with the product, shade and strength for each

Then the how

Every step, on the face you tried it on

The guide walks the nine steps of a face in order, on your own photograph, with the shade you chose already on it. Each one names the tool and why that tool, the motion in numbered steps, and the mistake people actually make. Nothing runs on a timer and every step replays on its own.

Try it for free!

The makeup guide open at the foundation step, on a real photograph with the strokes marked where the base goes: the product and shade chosen, a damp sponge as the tool and why, four numbered steps for the motion, and the usual mistake

Shade first, then the hand that puts it on

Matching a shade is half of it. The other half is placement, and that is where video tutorials fail: they run at the demonstrator's pace, on the demonstrator's face, and rewinding does not make their features yours.

Build my makeup guide
  • 26 complexion products with the range each publishes, from Fenty's 50 to Estee Lauder's 55, and 13 or more reaching every depth from fair to rich.
  • Try it on your own photograph before you spend anything, one step at a time, at the strength you would actually wear.
  • The application drawn for your face, on your own face shape and eye shape, replaying step by step rather than on a timer.

Or go further

Try the whole thing free for 7 days

Photo reads for hair and skin, the products they match you to, the try-on on your own picture, and a guide built on your own face shape.

Try it for free!

No card needed. On day 8 we send an invoice, and nothing is charged unless you pay it. The makeup guide below is free either way.

Two minutes. Ten questions.

A routine in order, with the specific line named and the reason attached.

Build my makeup guide Try it for free!